Ryan Copacia

Team Lead of Automotive Retail, TikTok

Ryan leads TikTok's Automotive Retail team. He works closely with brands, agencies, and dealers to maximize TikTok's value across the automotive vertical. Prior to joining TikTok, Ryan possesses a deep automotive background from his roles at Shift Digital, Cox Automotive, and CarGurus. Outside of work and talking cars, Ryan enjoys spending time with his three kids and wife in Austin

11:15 AM - 12:00 PM

Wednesday Sep 20, 2023

How to Use Persuasive Content to Profit from an Automotive Brand on TikTok

Juniper Room

3:30 - 4:30 PM

Wednesday Sep 20, 2023

Round Table Solutions

Redbud Room


3 sessions, 20 minutes each

Table 1: Paid Social

Table 2: Budget & Expectations

Table 3: Ad Tech Beyond Social

Table 4: Organic Social